Every December, Pantone chooses their color of the year for the upcoming year. And the color that will represent 2019 according them is Living Coral. As the name says is a lively shade of coral (orange-pinkish or pinkish orange with a golden undertone).
The color vibe in their own words vibe is vibrant and mellow, it has a warmth and comforting quality. It is sociable and spirited, a color that encourages lighthearted activities, symbolizes inner optimism and joyful pursuits and our desire for playful expression.
To wrap up, Living Coral is both a nurturing color that features in our natural surroundings and at the same time, displays a lively presence within social media.
Well, I love color and I am always surprised on how much meaning they give to every color they pick. I would never, for instance, related a shade of Coral with social media. Anyways…
If you don’t know anything about the Pantone Color Of The Year here is an intro by Pantone itself. “The Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s color experts at the Pantone Color Institute comb the world looking for new color influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact color, relevant social media platforms and even upcoming sporting events that capture worldwide attention.”
And if you want to learn even more about Living Coral, have a look at Pantone’s site.