Seriously, What Is Wrong With Young Fashion Influencers And Their Social Media Style?

When fashion bloggers started posting their looks and short after that they became a huge success giving a run for high fashion magazines and their editorials money I thought “it was about time”. Because back then I was a little tired of fashion editorials being way too dreamy, way too far from reality. I was hunger for fashion inspiration that was more relatable to our real lives. More down to earth-ish. Something still dreamy but that we could easily pull off in your daily life, if we want to. And that whole idea, of real clothes worn by real people in real life, who would have guessed, could indeed be something possible, inspiring AND profitable as the fashion bloggers proved to be true.

Because yes, the fashion bloggers’ looks of the day, at their beginnings, were pretty much that: a more relatable source of fashion inspiration. It was worn from girls next door not typical fashion models. A totally different vibe from fashion magazines and their editorials. It was refreshing and reinvigorating. Woo-hoo!

However that didn’t last for long, unfortunately. As soon as fashion bloggers became major fashion influencers (even before they adopted this name) the whole aesthetic of the looks of the day started gradually but steadily morphing into the ones we used to see in fashion editorials. If you have a look right now you will see that the majority of young fashion influencers’ feed on Instagram looks like they belong to a high fashion magazine not from a person’s life.


The photos are professional looking, so well thought and executed, the scenario is photogenic, the light is amazing, the clothes are div(a)ine…

It looks like a fashion editorial. In everything. And it is far from evoking a little sample of anyone’s real life. Even from a Hollywood diva. Too done, too glam, too unreal. Even if the look itself is kind of relatable.

But most of the time, not even the looks are that relatable…

Photos: KatiesBliss via Instagram and Emrata via Instagram.

I mean, who the hell is gonna wear a bikini on the beach with lots of stripes all around the torso and risk to get those ugly tan marks in real life? Or would opt for a one shoulder bathing suit for the same obviously reason? They are not practical and certainly will not look good, nor fashionable in real life. They can make a great picture, but that is it.

The same can be said about beauty bloggers. The make up is so heavy and done that personally I wouldn’t even consider it for a night out. And they are wearing for their morning events… Oh, my!

Then why wear something like that to portray what is supposed to be your reality; your reality aka your selling point, back then?

Ok, I get it: to sell a specific product or to portray a certain enviable lifestyle or even a personal style, but common, fashion people? This looks more like a make-believe style/lifestyle than the real deal. And in my opinion, young fashion influencers got their cake’s slice for daring to be an alternative to what fashion mags stood for so many years… they got it for being different, for being more people’s people, for being more the woman next door rather than a Hollywood diva and because of that, not despite of it, they became a huge success. And when the success came they just forget about it and shift into the opposed direction they were pointing to, the usual ruler’s aesthetics.

For me, particularly, it is sad and makes no sense.

Of course I know this fashion editorial aesthetic is selling, otherwise it would not have survived, but I just wonder if they have kept their initial spirit whether or not they wouldn’t be selling double as much…

Or maybe not. And I am the wrong one here. Who knows?

Even so, I do feel that is such a pity. A disappointment even. And a loss of opportunity. That is why I am here, giving my two cents about. I think everyone should do whatever they feel up to and I respect their choices. I only hope that this table turn again and women restart to crave for more down to earth, doable fashion dreams. That is the only way to shift the wind, regardless.

Detail: I am giving my two cents on the younger fashion influencers although I am a 4.7 woman because as a Personal Stylist, to keep my fashion finger on the pulse, they are mostly the ones I have to keep my eyes on. They are the ones portraying what is supposed to be going on. Plus, there are not so many, let’s say, after 40s fashion/beauty influencers and almost none with the range of followers that the younger ones have. This is a niche still crawling in the profitable social media ground.

Photos: FakeFabulous via Instagram

Having said that, one thing that is still refreshing for me to see among them is that many of the after 40s influencers keep their foot on the ground, they are way more reality driven, way more relatable and yet inspiring like those two fabulous women. And I confess: I was not aware of any of them before I started this blog. Firstly, because social media is not really my thing (I like blogging! hehehe) and secondly because I have never heard of them before in my internet research. I had to do some specific research to reach them. And I am glad I did.

Photos: DoesMyBumLook40

Just hope this niche gets its proper cake slice. But keeps this refreshing real-deal spirit all the way through and beyond.

Keeping my fingers crossed.

The Marie Kondo Book Controversy

Ever since Netflix’s new series “Tyding up with Marie Kondo” premiered one major controversy emerged: her take on books. Or at least what some people might have understood from Marie Kondo‘s take on books. Because the controversy implies that Marie thinks everyone should only keep 30 books tops in their own private shelves (just like herself) and get rid of the rest. And for what I understand from her method from reading her book and watching the series that statement is not accurate at all. What she preaches in her organizational method is that you only should keep in your house things that spark joy in you. So, anything that makes you glow and happy, that puts a smile on your face or soul is a keeper, regardless what it is, a book, a clothing, a note, a decor object, a bag…

The Controversy. Photo: Twitter Print Screen.

Other things that are useful but not particular joyful are also keepers. And in both categories you can place books and keep them. I explain: if you are a book lover and love all your books like your children, then of course all your books are a keeper. However, if not, then those are the ones you should consider donating. Having said that, if, by any chance some of your books are not joyful but they are useful to you cause you are always coming back to read or check them for your work, for instance, then of course they are a keeper too.

Having all those things in mind I guess it is obviously that Marie Kondo is not advocating to clear completely your bookshelves. On top of that, the power of decision is always with you, anyways and your joy grading system if you want to follow Marie’s approach to organizing. Marie is not the one who decides what to keep and what to toss, it is you.

Plus, it is always good to remember that what works greatly for some people might not work at all for others. It is great to add methods, suggestions, options so people can choose which way to go. What it is not great is this idea that everyone has to agree and follow whatever method, suggestion or option one person goes for. And only that one. Nobody has to. And if it is not for you, then pass and let others who feel the method speaks to them, embrace it.

I personally like Marie Kondo’s approach to organizing spaces. Especially the bring joy element. I believe that it is a good idea to only keep what and who brings joy to our lives. But as a Personal Stylist who organize clients’ closets I know well that this is just one of the many ways I can choose from. For each client I have to think of the best approach that fits perfect for them. And sometimes the KonMari will be a good one, others, not really. And either way, it is perfectly fine. Cause it is great to have options.

But going back to books… I have to give my two cents on that:

Up to when I was a late teenager I keep all my books on my shelves. Or at least all the books I loved the most. One day, I was cleaning and organizing my things and boom!, the coin dropped. Why I was keeping all those books that I read once and never looked at them again? Even the ones I loved the story? Why? To cultivate some dust? To just have them in my shelves and people who came to visit me could see how much I loved reading? Or because I really loved books that much, therefore I wanted to keep them around, bringing me endless joy?

It turned out to be exactly the last one-ish. And it was very hard to detach from them. It took me a while, I confess. But I eventually ended up donating almost all of them at last. And I did, because another coin dropped: if I really loved books that much, why on earth I would want to keep them trapped in my own shelves, getting dusty, never read again while there are people around who would love to read that book, dive into that little world and enrich their own but cannot afford it? Why not allow those books I loved so much to bring joy to others? That makes way more sense, right?


That is why from then on I don’t understand this concept of book lovers. I do believe now that who loves books pass them on so they can share and amplify their joy. The ones who keep books hostage are book collectors, not book lovers. And until the ball drops, they will not see the beauty of passing books on and will not experience the joy of it.

A pity.

How Can I Get Out Of My Comfort Zone?

Nope, I didn’t make a mistake asking a question rather than making an affirmation. Like you, I am still stuck, trying my way out of my forking comfort zone. And ladies, this is so hard…

Up to this moment, although I know that:

“The comfort zone is a psychological state in which one feels familiar, safe, at ease, and secure. You never change your life until you step out of your comfort zone; change begins at the end of your comfort zone.” 
― Roy T. Bennett

And that I should:

“Live beyond your fear. This is your life, the good, the bad, all yours. The change you want is beyond your comfort zone. If change was within your comfort zone, you would be wherever you want to be, but it isn’t. The best in life is past our comfort, into our fear and beyond it.” 
― Avina Celeste

Still, here I am bounded by my comfort zone.

Even knowing so well that:

“Living in your comfort zone can even be more stressful than pursuing your dream. So why are you accustomed to your stagnant life?” 
― Oscar Bimpong

Why? And still I have no idea. Maybe I am still here because that is what I deep inside believe and I am doing instead:

“It’s not about getting out of your comfort zone to reach your goal. It’s about widening your comfort zone so far that your goal fits comfortably inside. Once you do that, hitting your goals will be like hitting 3s for Steph Curry.” 

― Richie Norton

Or because:

“Coming out of your comfort zone is tough in the beginning, chaotic in the middle, and awesome in the end…because in the end, it shows you a whole new world !!
Make an attempt..” 
― Manoj Arora

And I should focus more in the end part rather the ones in the beginning or middle. That could make it easier…

And trust me, I do make some attempts and although it feels like I am stepping out of there cause:

“If you are growing at all, you are never in your comfort zone.” 
― J. Earp

And I do feel that I am learning, growing… But still, this feeling does not last that long. It feels as if I am always back to my comfort zone.

Maybe I should mantra this then:

“Sometimes we have to step out of our comfort zones. We have to break the rules. And we have to discover the sensuality of fear. We need to face it, challenge it, dance with it.” 
― Kyra Davis

It sounds so inspiring… especially for me who loves to dance… But first I need to get what the heck is this sensuality of fear she is talking about…

Or maybe I need to reconnect with my dreams first…

“People who have their dreams fulfilled are those who go outside their comfort zones to fight for their dreams.” 
― Clement Ogedegbe

Maybe, that is why…

Although… dreaming might not be a sure bet…

“Comfort zone has the most comfortable bed in life where dreams become alive in your mind but never become a reality because you never get up from bed to make it happen.” 
― Oscar Bimpong

Or maybe, that is why I once stopped having a dream to begin with…

“When we get too comfortable, we stop dreaming.” 
― Joyce Rachelle

Or maybe I am that person who likes to play safe…

“If you opt for a safe life, you will never know what it’s like to win.” 
― Richard Branson

Or have a limited reach…

“Change happens when you extend your reach. Your comfort zone is your enemy. As long as you play it safe, you will never become all that you are destined to be.” 
― Germany Kent

In any case all I keep saying to myself is:

“Get off your comfort zone, there is no comfort there.” 
― Gift Gu


“The best things in life are often waiting for you at the exit ramp of your comfort zone.” 
― Karen Salmansohn


And still, here I am, cozy-ish in my comfort zone…